7. Looking back at the preliminary task, what do you think you have learnt from the progression from it to the full task?

Looking back at the preliminary task we learnt how to use the camera to create status. In the preliminary task we tried to use different angle's for different effects. We used camera angles for affect in our opening showing the different status' of the zombie and the man getting chased. We gained alot more skills from creating the opening such as adding music to our opening, aswell as having the music having deigetic sound of footprints from the chase scene. We also have also learnt how to add in credits inbetween clips and creating affects to make a bigger impact on our video. Below is an image of what Final Cut Pro looks like...














Looking back at the preliminary task we did not plan that well as we were not fully aware of what our final idea was. From this we learnt how to plan alot better and in much more detail as to using a shot list, idea's for costumes and make-up, locations and research into simular genre films.

6. What have you learnt about technologies from the process of constructing this product?

From the process of constructing our product we have learnt how to use the camera's and which way is best to get certain shots to give certain effects. When we did our preliminary task no one had any experiance of camera use, this meant that in our opening we had alot more experiance of how to use the camera and when/when not to use the tripod. From using the editing software, Final Cut Pro we have learnt how to cut down certain shots to length we needed and also how to add affects to create better sense of the genre. In Final Cut Pro we used many different technique's such as cutting to cut down lengths of some scene's adding music and credits. Once the music came in the opening became alot more intresting and made it look alot more like a horror film. It took a while to get the hang of how everything works but once we had cut a few shots down and created realistic scene's it became easier.



























As our opening is set at night time we tried to film when it was dark to give it a horror effect. Our first attempt was not that good as we couldnt see the filming once it was uploaded, from this we learnt filming in the dark does not make it visable on final cut pro. We thought it would be easier to film when it was lighter so we could make it darker on Final Cut Pro.

5. How did you attract/ address your audience?

Our chosen genre is horror, like the majority of films the audiene can not tell the story line, but as our filming is at night it shows our audience that our genre is horror. Once the man starts walking in open roads we 1st see a zombie, this gives away part or our story line as our opening contains the 2 main characters and shows the audience that our genre is horror.
In order for us to attract a particularly male audience we made our opening look like it had been edited by a computer, as our final piece looks abit like a computer game. We used dubstep/drum and bass music to attract our audience as we are aiming for males aged 15 - 30. We also thought as our gen is horror we thought it would be best to film at night to get a much scarier affect. We did not use any green screen so all our locations were original and used to have a horror affect including alleyways and pulic area's that deserted like car parks.

4. Who would be the audience for your media product?

Our chosen audience is mainly male teenagers, aged 15 and above as the opening has a certificate of '15'. We also want our audience to be interested in the horror genre as that is our genre.














Our opening also plays music which is dubstep/drum and bass, so our chosen audience should have a some interest in this music. Our audience is most likely to be a niche audience as our opening doesn't appeal to a very wide audience. Our chosen group is group C3 (19%) they are the "unskilled" or "blue collar" (no suits) workers, and they often only just have enough money for luxury products, these include occupations such as shop assistants.

3. What kind of media institution would distribute your media product and why?

There are many different media institutions that would distribute a good media product. Ours is not top hollywood quality so we did not bother looking at the big companies such as warner bro's. In our analysis we looked at shaun of the dead, this film was produced and distributed by working title films. This was a low budget film and is british simular to ours opening. As ours is similar we thought we could take the similar approach that shaun of the dead took by going to a production company that distribute low budget films.
Here is a link to show more information on shaun of the dead and their production and distrobution process... http://www.imdb.com/title/tt0365748/

2. How does your media product represent particular social groups?

The social group we chose was mostly male. Particularly an audience that like horror/action films as horror is out chosen genre and we have alot of action in the film. The costumes worn in our opening also have a big representation on the social group we thought would like our opening. As well as the costumes we thought the music would also grab the target audience and could also involve people that wouldn't normally watch horrors but would be interested in our opening. For our music we chose to use dubstep/drum and bass so that the upbeat would give the opening a better effect and would make the audience want to be mor involved in the opening. Alongside the costumes we looked at idea's from shaun of the dead for make-up and costumes.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

We have made our film an Action/Horror genre. As we looked at a few different openings such as Zombieland, Shaun of the Dead, Dawn of the Dead, Sorority Row and Adulthood, it is clear to see the comparisons and simularities.






We looked at zombieland for the camerawork as we thought there would be alot of shots showing the zombie's costumes, make-up, facial expressions and movements. We looked at shaun of the dead because it is a comedy we thought the sounds would be dramatic and because we do not have top quality camera's we thought it would be better to use dramatic sounds so it is clear. Also in Shaun of the Dead it is set in a city, and as we are located in a town we thought we could use idea's from this film of how they have used inner city locations. We looked at Dawn of the dead because of the editing, the opening of this film uses fast cuts showing the dramatic state of the film.

Idea's

Before finalising our opening idea, we looked at the opening of sorority row and thought we could have the idea of a house party.
Sorority row begins with a house party held by a group of sorority sisters. They try to cover up the death of their house-sister after a prank gone wrong, only to be stalked by a serial killer.
We looked at other openings aswell as this and thought we could mix it with a different genre. We looked at the film adulthood, our idea to put both of these ideas together was so our film would appeal to a younger and wider range of audience. This is the opening sequence to Adulthood to show what sort of ideas we had.



This is the opening to Sorority Row to show the horror element we wanted to attach to our openeing sequence.
We chose not to go with this idea, as we thought it would be to difficult to organise and wanted a more simple approach to our opening sequence.