Our chosen audience is mainly male teenagers, aged 15 and above as the opening has a certificate of '15'. We also want our audience to be interested in the horror genre as that is our genre.
Our opening also plays music which is dubstep/drum and bass, so our chosen audience should have a some interest in this music. Our audience is most likely to be a niche audience as our opening doesn't appeal to a very wide audience. Our chosen group is group C3 (19%) they are the "unskilled" or "blue collar" (no suits) workers, and they often only just have enough money for luxury products, these include occupations such as shop assistants.
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